The Great Google Ranking Change

Next week, Google is rolling out a big change to the way it ranks websites. In essence, it will weight mobile device friendly websites more favourably than less mobile friendly sites. For more information read the BBC’s post on the change: http://www.bbc.co.uk/news/technology-32393050

How will this affect you and your school blogsite? Most of our homepage themes are “responsive” which means that they should retain the same ranking. A few schools are using fairly “old school” themes as their blog homepage and this will definitely mean a drop in Google ranking. However, it is my understanding that anyone searching for a very specific site, e.g. “xyz primary school”, then Google should still find that it display’s the school’s site as the number 1 result. In most cases, therefore, I don’t think this change by Google will affect people searching for your blogs at all.

However, there are a couple of things we can do. Firstly, if you have an old theme then we can do a theme update and redesign using a new responsive theme. This will cost £250. Secondly, we can install a mobile plugin which detects if a visitor to your site is using a mobile phone. When a mobile user reaches your site the standard theme will be replaced by a mobile theme. This won’t have much in the way of configurability but points to the content in a simple and accessible way.

I am expecting a steady increase in emails on this subject over the next few days, so feel free to drop me a line.

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photo credit: n2543853_36168583_9298 via photopin (license)

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About john sutton

Founder of Creative Blogs.

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Creative Blogs are the UK's leading educational blogging specialists. We build Wordpress Multisite blog platforms for schools.

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